CRAIG A BERMAN
Santa Monica, CA
craig@caberman.com
(310)736-0017
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An interactive and motion graphics designer with 20 years experience with UX/UI design, social media campaigns, banner ads, illustration and photography. Focus on developing innovative and compelling web-based assets to support clients' business objectives through an enhanced user experience. Collaborate with cross-functional teams to achieve full integration on all projects.

EXPERIENCE
Senior Digital Designer | Beachbody | Santa Monica, CA | 2013-2017
Design responsive sell pages for desktop and mobile devices to convert web traffic into transactions. Create and implement social media and email campaigns focused on customer acquisition. Design print and downloadable instructional materials for Beachbody Network. Brands include: P90X Interactive Manual, T25, 21 Day Fix Extreme, Shakeology, 3 Week Yoga Retreat, Beachbody on Demand, Body Beast, Derm Exclusive

Art Director and Interactive Designer | Freelance | Los Angeles, CA | 2011-Present
Develop print, motion and interactive graphic design to increase brand awareness and click throughs on banner ads. Clients include: NBC, NFL, MySpace, Los Angeles Times, KB Home

Art Director | Take Part and Participant Media | Los Angeles, CA | 2009-2010
Redesigned Take Part, web site and created interactive microsites for several global issues, including Clean Water Crisis and Homelessness. Created user interface for the admin pages enabling editors to add and update work easily.

Senior Designer | iCrossing | Los Angeles, CA | 2006-2009
Translate client ideas into innovative and compelling visual design based on marketing and business objectives. Collaborated with account teams to create new business proposal pitch documents, including mood boards, brand boards, and mock ups. Led weekly discussion on sharing techniques and project information to increase department efficiency. Clients include:Toyota, Mazda, Autotrader Classics, Phillip Morris, Heavenly, Vail Resorts, Chevron

Freelance Designer, Artist, English Teacher | Taipei, Taiwan | 2003-2006
Designed wireframes, graphics and mockups for small business websites. Exhibited fine art paintings in galleries. Taught English and Art to all ages and levels, including middle and high school students.

Interactive Designer | San Francisco, California | 2001-2003
Created visual design, site and information architecture, site audits, and usability testing for high-tech companies. Managed a cooperative gallery. Designed advertising for upcoming exhibits and facilitated other artists in creating marketing materials. Also represented by Hang Art Gallery. Clients include: Sun Microsystems, Zone Labs3 Com, Principia

Interactive Designer | Proxicom | Sausalito, CA | 1999-2001
Defined and generated web-based material to support clients' strategic objectives and enhance user experience. Collaborated with team members (graphic designers, information architects, producers and creative technologists) to implement projects. Clients include: Toyota, Lexus, Client Logic, Network Solutions

Lead Motion Designer | Diva Systems | Menlo Park, CA | 1998-1999
Developed concepts and executed on-air promotions and network identification using design, storyboards, and animation. Clients include: Fox, MTV, Nickelodeon, Disney

EDUCATION
BFA in Film | San Francisco Academy of Art College | 1994-1997
Studied all aspects of film and video industry. Focus on Motion Graphics, Compositing and Post Production

MAIN TOOLS
Photoshop, Illustrator, After Effects, InDesign, Premiere and PowerPoint

SKILLS
Photography, Illustration, Animation

CLIENTS

Clients